Project Overview:
TOLD is a conceptual microlearning app designed to enhance soft skills development through personalized, interactive learning experiences. The app was developed as part of my UX Design certification project, blending Learning Experience Design (LXD) principles with Design Thinking and User-Centered Design methodologies.

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The Challenge:
In today’s fast-paced world, professionals struggle to find time for structured learning. Existing learning platforms often lack personalization and engagement, leading to low motivation and incomplete learning experiences. The challenge was to design a platform that supports bite-sized learning, habit formation, and personal growth through tailored skill development journeys.

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My Role:
I led the entire design process, from research and concept development to wireframing, prototyping, and usability testing. This project allowed me to merge my passion for learning design with my expertise in UX principles.

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What I Did:

• Research & Analysis: Conducted market and competitor analysis to identify key gaps in microlearning platforms.

• User Research: Conducted interviews and created personas and user journeys based on real learner needs and goals.

• Information Architecture: Developed site maps, task flows, and user flows through card sorting and other organizational methods.

• Wireframing & Prototyping: Created low- to high-fidelity wireframes, followed by interactive prototypes.

• Usability Testing: Conducted multiple rounds of testing and iterated designs based on direct feedback.

• Business Requirements Document: Prepared a detailed document outlining the app’s business objectives, functional requirements, and delivery timelines.

 

The Result:
The final design showcases a customizable learning experience with interactive learning paths, progress tracking, and feedback loops—all aimed at skill mastery. This project demonstrated how thoughtful learning design paired with UX best practices can create an engaging, learner-first platform.

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Key Takeaways:

• Design Thinking works! Empathizing with users helped me understand what they truly need from a learning platform.

• Iterate relentlessly: User feedback guided major design improvements.

• Learning Never Stops: This project strengthened my skills in UX, instructional design, and agile development.